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Upswell teamed with NetHope to connect Puerto Ricans to each other and to critical resources after Hurricane Maria.
On September 20, 2017, Hurricane Maria struck Puerto Rico, killing hundreds of people, causing at least $90 billion in damage, and leaving 95% of the island without power.
NetHope led the effort to restore connectivity in Puerto Rico and enlisted Upswell to develop and launch an Information as Aid campaign.
More Project Spotlights
Upswell worked with Shatterproof and Facebook to help Americans struggling with the impacts of the opioid crisis.
On behalf of Facebook, Upswell trained and supported the social media team at the World Health Organization (WHO) in the run-up to World Mental Health Day 2016. Our training focused on creating content people could use to care for the people they love, and on actively managing comments and community. WHO’s team came up with the Black Dog post. No ad money was ever spent on it, and to date it has been viewed more than 100 million times. The content has also had an impact on the lives of many thousands of people living with depression.
Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. It was the first time Facebook data was used to shape a public health campaign. Much of the credit goes to the team at UNICEF Brazil, and we still count it among the best examples we have seen of social media data used to protect lives.
