Content Library: Santé Pour Tous 2023
Social media content from a COVID-19 vaccination campaign in Côte d'Ivoire, run with FHI 360, VillageReach and local Ministries of Health.
Resources & Training
What we’ve learned
All 38 topics
Announcing the launch of the Behavioral Insights Lab
The Behavioral Insights Lab aims to make behavioral science research cheaper, faster and immediately actionable for people who run public health campaigns, by pairing social and digital platforms with evidence-based behavior models. It plans to launch its first cohort community of practice, which will help social change practitioners use behavioral science to reach program goals.
5-Part Social Media for Public Health Campaign Training
A free five-part course on using social media for public health campaigns, with a focus on vaccination and immunization.
Content Strategy Training
Video training on creating health content for social media that motivates people to act. Part of a five-part series.
Campaign Strategy Development & Design
Video training on designing social media campaigns that support behavior change. Part of a five-part series.
Comment and Community Management
Video training on managing comments, including negative ones, and building productive online communities. Part of a five-part series.
Using Social Media for Market Research and M&E
Video training on using social media for market research and for measurement and evaluation (M&E). Part of a five-part series.
Facebook / Instagram Ads Tactical Training Session
Video training on running Facebook and Instagram ads, including how to check whether a target audience can be reached there. Part of a five-part series.
12 Creative Tips for Social Media Health Campaigns
On social media, the old saying “content is king” is more true than ever. For health campaigns, the right content can improve lives, and the wrong content can waste money and even reduce people's motivation to act on their health.
Why Behavioral Interventions Often Fail
Guest post by Sohail Agha. Studies show that utilizing behavior change theories increases the likelihood of impact of behavioral interventions. Yet very few public health organizations leverage these powerful tools. Why is that?
Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Book chapter: When Your Audience Is Your Channel, on what Facebook can show researchers about their audiences and why people share health content.
Facebook-Fueled Behavior Change Campaigns: A Strategic and Tactical Guide
A guide to designing and running behavior change campaigns for public health on Facebook, organized around eight keys to success.