Content Library: Santé Pour Tous 2023

April 10, 2023

This library collects content our team used in a COVID-19 vaccination campaign in Côte d’Ivoire.

We ran the project with FHI 360, VillageReach and local Ministries of Health. It aimed to increase the target audience’s motivation to get vaccinated against COVID-19, build social acceptance of COVID-19 vaccines and raise vaccination rates at the Yopougon vaccination site.

When the project ended, we transferred all of its social media channels and their audiences to the local Ministries of Health for their future campaigns.

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More Resources & Training

January 1, 2023

Announcing the launch of the Behavioral Insights Lab

The Behavioral Insights Lab aims to make behavioral science research cheaper, faster and immediately actionable for people who run public health campaigns, by pairing social and digital platforms with evidence-based behavior models. It plans to launch its first cohort community of practice, which will help social change practitioners use behavioral science to reach program goals.

October 28, 2022

5-Part Social Media for Public Health Campaign Training

A free five-part course on using social media for public health campaigns, with a focus on vaccination and immunization.

September 30, 2022

Content Strategy Training

Video training on creating health content for social media that motivates people to act. Part of a five-part series.