Project Spotlight

Public Health Awareness Campaign: COVID Safe Behaviors in India

Upswell supported all aspects of this campaign, from initial strategy development through implementation. Drew is a University of Washington alum, and he is proud of the team that made this project happen.

In March 2021 the second wave of COVID-19 hit India. Within a few months there were over 30 million documented cases, and a large number of cases went undocumented. We rolled out ‘India bane Maskpur,’ a nine-week campaign in India to promote mask wearing, through the social media platforms of India-based nonprofit organizations such as Sheroes, Breakthrough India and Arthan Foundation.

Case Study

More Project Spotlights

Social Media Messaging and Message Testing Campaign

Upswell provided training, coaching, and ongoing support to Restart Partners and their team from the Communication Leadership Graduate Program at the University of Washington. Drew loved working with this team.

Facebook Powered M&E for Iron Folic Acid Health Interventions in Northern India

Billions of people around the world now turn to Facebook, Instagram, WhatsApp and other social media platforms for information and for contact with each other. As they do, the public health sector needs effective ways to use social media for social behavior change communication (SBCC). But the sector won't adopt social media for SBCC until it can measure what that work achieves. In this letter, published in Gates Open Research, we share a new approach to measuring and evaluating social media-based SBCC campaigns. We developed it as part of an iron-folic acid health intervention for young women in two states in northern India: Uttar Pradesh and Madhya Pradesh.