7 posts tagged “advertising”.
Upswell supported many of the 174 public health organizations that ran the more than 800 experiments in this paper. It also helped Meta set up and analyze many of the brand lift studies that measured each campaign's initial impact.
A three-part Facebook campaign promoting COVID-19 vaccination in the US reached 25 million people, an average of 6.8 times each, between April and June 2021. Upswell provided technical support.
Upswell supported all aspects of this project, from helping lead and manage the creative team to running the social media ads. We also worked closely with Virtual Lab to set up monitoring and evaluation (M&E) for the project. Virtual Lab was an excellent partner.
Upswell supported all aspects of this campaign, from initial strategy development through implementation. Drew is a University of Washington alum, and he is proud of the team that made this project happen.
Upswell provided training, coaching, and ongoing support to Restart Partners and their team from the Communication Leadership Graduate Program at the University of Washington. Drew loved working with this team.
Upswell led this project, partnering with three organizations in India to create and deliver campaign content to women in northern India. It used rapid feedback on content tested on social media to improve the campaign as it ran.
Upswell worked with Shatterproof and Facebook to help Americans struggling with the impacts of the opioid crisis.
