USING SOCIAL MEDIA FOR MARKET RESEARCH AND M&E

Whether your goal is to understand a specific target audience or measure the impact of an online or offline health behavior change campaign, social media may be able to help. The health sector has begun to recognize the power of social media for market research. During this session, we will discuss a variety of ways social media can be used for market research and measurement and evaluation. We will help you learn whether your target audience is present on social media and discuss the tactical elements of designing and running research campaigns on social media platforms.  

This training is part of a 5-part series. You can access the full series here.

This training is in our located in our member section. You will need to create a free account to access it.

Time: 60 min.