5-PART SOCIAL MEDIA FOR PUBLIC HEALTH CAMPAIGN TRAINING

We are excited to be sharing this free five-part workshop series for people who want to use social media to advance public health communications campaigns. While this workshop series could be applied to public health campaigns in general, its specific focus was on vaccination and immunization. The session was initially delivered to members of the Boost Community in September of 2022.

This training is in our located in our member section. You will need to create a free account to access it.

Note: Feel free to go through the entire series in order or jump into the topic that is most interesting to you.

Lesson 1: CONTENT STRATEGY

In this session, we dive into creating impactful health content for social media. Learn the crucial elements of crafting content that motivates your audience to take action, while optimizing it for social media engagement. Discover the differences between traditional and social media channels, and acquire tactics to maximize positive health outcomes. Time 55 Min.

Lesson 2: CAMPAIGN STRATEGY DEVELOPMENT & DESIGN

Discover the secrets to designing effective social media campaigns for health organizations in this insightful one-hour training session. Learn how to maximize your impact and avoid the pitfalls of time-consuming and fruitless social media efforts. Unlock the potential of social media to create meaningful behavior change. Time 60 Min.

Lesson 3: COMMENT AND COMMUNITY MANAGEMENT

Harness the power of social media conversations in this engaging session. Learn how to effectively manage comments, including negative ones, to enhance your content's overall impact. Join us to discover strategies for fostering vibrant and productive online communities that support your social media campaigns. Time-50 Min.

Lesson 4: USING SOCIAL MEDIA FOR MARKET RESEARCH AND M&E

Unlock the potential of social media for market research in this insightful session. Discover various ways to utilize social media for audience analysis and campaign evaluation in the health sector. Learn how to identify your target audience on these platforms and delve into the tactical aspects of designing and executing research campaigns effectively. Join us to enhance your understanding and drive better results. Time 55 Min.

Lesson 5: FACEBOOK / INSTAGRAM ADS TACTICAL TRAINING SESSION  

Learn the art of Facebook and Instagram ads in this tactical training session. Learn how to identify if your target audience is reachable on these platforms and acquire hands-on knowledge for running effective ad campaigns. Tailored for implementation staff and contractors, this session will empower you to harness the potential of social media advertising for your campaigns. Time 60 Min.