5-Part Social Media for Public Health Campaign Training
This free five-part workshop series is for people who want to use social media to advance public health communication campaigns.
The lessons apply to public health campaigns in general, but the series focuses on vaccination and immunization. We first delivered it to members of the Boost Community in September 2022.
This training is located in our member section. You will need to create a free account to access it.
Note: The lessons can be taken in order or one at a time, starting with whichever topic is most relevant.
Lesson 1: Content Strategy
This session covers how to create health content for social media: what makes content motivate an audience to act, and how to adapt it for engagement on social platforms. It also compares traditional and social media channels and sets out tactics for improving health outcomes. Time: 55 min.
Lesson 2: Campaign Strategy Development & Design
This one-hour session covers how health organizations can design social media campaigns that lead to behavior change. It also shows how to avoid spending time on social media work that produces no results. Time: 60 min.
Lesson 3: Comment and Community Management
This session covers how to manage comments on social media, including negative ones, so that they add to the impact of campaign content. It also sets out ways to build active, productive online communities that support a campaign. Time: 50 min.
Lesson 4: Using Social Media for Market Research and M&E
This session covers ways to use social media for market research, audience analysis and campaign evaluation in the health sector. It shows how to find out whether a target audience is present on these platforms, and walks through the tactics of designing and running research campaigns. Time: 55 min.
Lesson 5: Facebook / Instagram Ads Tactical Training Session
This tactical session covers how to run Facebook and Instagram ad campaigns, starting with how to check whether a target audience can be reached on those platforms, and gives hands-on knowledge of running ad campaigns. It is designed for implementation staff and contractors. Time: 60 min.
