Campaign Strategy Development & Design

In this session, we show how to design social media campaigns that serve a behavior change goal, and how to avoid spending time and resources on social media work that does not.
Social media can give health organizations a low-cost way to spread health messages aimed at behavior change. It can also absorb time and money, giving a sense of progress without moving a campaign toward its goal.
This training is part of a five-part series. You can access the full series here.
This training is located in our member section. You will need to create a free account to access it.
Time: 60 min.


