Resource

Campaign Strategy Development & Design

In this session, we show how to design social media campaigns that serve a behavior change goal, and how to avoid spending time and resources on social media work that does not.

Social media can give health organizations a low-cost way to spread health messages aimed at behavior change. It can also absorb time and money, giving a sense of progress without moving a campaign toward its goal.

This training is part of a five-part series. You can access the full series here.

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Time: 60 min.

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Comment and Community Management

Video training on managing comments, including negative ones, and building productive online communities. Part of a five-part series.