Resource

Using Social Media for Market Research and M&E

Social media may help health programs understand a specific target audience or measure the impact of an online or offline behavior change campaign. The health sector has begun to recognize social media as a tool for market research.

In this session, we discuss ways to use social media for market research and for measurement and evaluation (M&E). We also cover how to find out whether a target audience is present on social media, and the tactics of designing and running research campaigns on social media platforms.

This training is part of a five-part series. You can access the full series here.

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Time: 60 min.

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