Upswell provided training, coaching, and ongoing support to Restart Partners and their team from the Communication Leadership Graduate Program at the University of Washington. Drew loved working with this team.
Restart Partners launched a social media messaging campaign to encourage mask use and other healthy behaviors during the COVID-19 pandemic.
More Project Spotlights
Billions of people around the world now turn to Facebook, Instagram, WhatsApp and other social media platforms for information and for contact with each other. As they do, the public health sector needs effective ways to use social media for social behavior change communication (SBCC). But the sector won't adopt social media for SBCC until it can measure what that work achieves. In this letter, published in Gates Open Research, we share a new approach to measuring and evaluating social media-based SBCC campaigns. We developed it as part of an iron-folic acid health intervention for young women in two states in northern India: Uttar Pradesh and Madhya Pradesh.
Upswell led this project, partnering with three organizations in India to create and deliver campaign content to women in northern India. It used rapid feedback on content tested on social media to improve the campaign as it ran.
Upswell helped the World Health Organization (WHO) use Facebook Live to reach people quickly during outbreaks of yellow fever, Zika and other diseases, and to get its followers, media outlets and partner organizations sharing accurate information in real time. It was one of several social media projects WHO ran during this period.
