Posts tagged US
A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US
A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US

A Social Media Based Public Health Campaign Encouraging COVID-19 Vaccination Across the US

Upswell provided technical support to this three-part public health campaign between April and June 2021. It reached 25 million individuals, an average of 6.8 times each.  

The campaign was designed to test the use of Facebook for running campaigns to increase COVID-19 vaccination rates and address disparities among racial minorities. The team used a combination of video and still-image advertisements that were designed with their target audience in mind. The campaigns aimed to combat misinformation by disseminating high-quality health information on social media platforms.

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-Stanford, covid-19, facebook, advertising, US
Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections
Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections

Effects of Large-Scale Social Media Advertising Campaign on Holiday Travel and COVID-19 Infections

Upswell supported this team throughout the project. We wish we could take credit for their amazing use of mobile phone location data of Facebook users to measure the on-the-ground impact of their campaign. Amazing!

During the Coronavirus Disease 2019 (COVID-19) epidemic, many health professionals used social media to promote preventative health behaviors. The team behind this work conducted a randomized controlled trial of the effect of a Facebook advertising campaign consisting of short videos recorded by doctors and nurses to encourage users to stay at home for the Thanksgiving and Christmas holidays (NCT04644328 and AEARCTR-0006821).

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-Project Spotlight, covid-19, paper, social media, facebook, US
Social Media Messaging and Message Testing Campaign
Social Media Messaging and Message Testing Campaign

Social Media Messaging and Message Testing Campaign

Upswell provided training, coaching and ongoing support to Restart Partners and their team rom the Communication Leadership Graduate Program at the University of Washington. Did we mention how much Drew loved working with this team?

Restart Partners launched their social media messaging campaign to encourage mask use and other healthy behaviors during the COVID-19 pandemic.

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-covid-19, US, Restart, University of Washington, facebook, advertising