At Upswell, we are wholeheartedly committed to fostering a culture of learning and knowledge-sharing. We believe the key to success lies in constant testing, rapid learning, and continual improvement. Our team owes much of what we know to the amazing people we have supported over the years. Sharing these valuable lessons with others and inspiring collaboration and innovation across various communities is core to our mission. We approach every project we take on not only as an opportunity to drive direct impact but also to elevate our own learnings so we can use them and pass them along to empower others to reach new heights of achievement and understanding.
Discover how Facebook helps researchers understand audience behavior and sharing patterns in our chapter, "When Your Audience In Your Channel: Facebook for Behavior Change," from the 2020 open-access book Entertainment-Education Behind the Scenes. This insightful resource remains relevant for creating effective health content today.
Read MoreExplore the eight essential steps for executing impactful public health campaigns on Facebook. This guide offers insights from a real-world campaign aimed at raising awareness about anemia and Iron Folic Acid intake among young women in Northern India, showcasing the crucial elements of a successful Facebook-based health campaign.
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