9 posts tagged “Project Spotlight”.
Upswell supported every stage of this project, from intervention design through implementation, including running Facebook and Instagram ads and monitoring and evaluation. Upswell also contributed to the final report.
Upswell worked as an extension of the UNICEF Indonesia team throughout this campaign, supporting every part of it, from content strategy to measurement and evaluation. UNICEF has many talented people, and in our view this team in Indonesia is among its best.
Upswell supported this research team throughout the project. The researchers' use of mobile phone location data from Facebook users to measure the campaign's impact on the ground was their own work.
Billions of people around the world now turn to Facebook, Instagram, WhatsApp and other social media platforms for information and for contact with each other. As they do, the public health sector needs effective ways to use social media for social behavior change communication (SBCC). But the sector won't adopt social media for SBCC until it can measure what that work achieves. In this letter, published in Gates Open Research, we share a new approach to measuring and evaluating social media-based SBCC campaigns. We developed it as part of an iron-folic acid health intervention for young women in two states in northern India: Uttar Pradesh and Madhya Pradesh.
Upswell led this project, partnering with three organizations in India to create and deliver campaign content to women in northern India. It used rapid feedback on content tested on social media to improve the campaign as it ran.
In 2019 Upswell helped PSI/Myanmar use Facebook’s communication tools to move government officials from general support for Universal Health Coverage (UHC) to action on implementing it. PSI/Myanmar has provided health services to the people of Myanmar since 1995. It is one of the largest NGOs in the country and works in nearly all of Myanmar’s 330 townships. At the time of this project, its mission was to address the largest contributors to Myanmar’s burden of disease: HIV, tuberculosis, malaria, pneumonia, diarrhea, reproductive and maternal health, nutrition, diabetes, and hypertension.
Upswell worked with Shatterproof and Facebook to help Americans struggling with the impacts of the opioid crisis.
On behalf of Facebook, Upswell trained and supported the social media team at the World Health Organization (WHO) in the run-up to World Mental Health Day 2016. Our training focused on creating content people could use to care for the people they love, and on actively managing comments and community. WHO’s team came up with the Black Dog post. No ad money was ever spent on it, and to date it has been viewed more than 100 million times. The content has also had an impact on the lives of many thousands of people living with depression.
Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. It was the first time Facebook data was used to shape a public health campaign. Much of the credit goes to the team at UNICEF Brazil, and we still count it among the best examples we have seen of social media data used to protect lives.
