unicef — Project Spotlights

Facebook Ad Campaign to Improve Childhood Vaccine Safety Perceptions in Indonesia During the COVID-19 Pandemic

Facebook Ad Campaign to Improve Childhood Vaccine Safety Perceptions in Indonesia During the COVID-19 Pandemic

Upswell served as a sort of extension to the UNICEF Indonesia team throughout this campaign. We were delighted to support all aspects of this campaign, from content strategy to measurement and evaluation. UNICEF has a LOT of amazing people, but in our humble opinion, this team in Indonesia is next level.

UNICEF Indonesia and Gavi partnered to boost confidence in childhood vaccinations during COVID-19, reaching 50% of the population in three provinces via Facebook ads. The five-week campaign improved motivation, reached 6 million people at lower cost, and increased vaccination safety perception by 4.3 percentage points, demonstrating Facebook's value in complementing on-the-ground strategies for vaccine awareness.

-October 28, 2021Project Spotlight, unicef, covid-19, case study, Indonesia

Combatting Zika in Brazil

Combatting Zika in Brazil

Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. The campaign was the first time Facebook data was ever used to inform a public health campaign. Did we mention the fact that UNICEF has amazing people?! This is one of the most remarkable examples of tapping social media data to improve and protect lives we have ever seen.

In 2015, the Zika virus began to spread widely throughout Latin America. By February 2016, the Brazilian chapter of UNICEF was running fast to build awareness and increase prevention.

With help from Upswell and Facebook, UNICEF used insights from aggregated, anonymized Facebook data to learn about the audience most actively spreading information about Zika. They used this information to create content for the audience.

-April 25, 2017Project Spotlight, case study, unicef, brazil, social listening, zika, facebook