Posts tagged case study
Facebook Ad Campaign to Improve Childhood Vaccine Safety Perceptions in Indonesia During the COVID-19 Pandemic
Facebook Ad Campaign to Improve Childhood Vaccine Safety Perceptions in Indonesia During the COVID-19 Pandemic

Facebook Ad Campaign to Improve Childhood Vaccine Safety Perceptions in Indonesia During the COVID-19 Pandemic

Upswell served as a sort of extension to the UNICEF Indonesia team throughout this campaign. We were delighted to support all aspects of this campaign, from content strategy to measurement and evaluation. UNICEF has a LOT of amazing people, but in our humble opinion, this team in Indonesia is next level.

UNICEF Indonesia and Gavi partnered to boost confidence in childhood vaccinations during COVID-19, reaching 50% of the population in three provinces via Facebook ads. The five-week campaign improved motivation, reached 6 million people at lower cost, and increased vaccination safety perception by 4.3 percentage points, demonstrating Facebook's value in complementing on-the-ground strategies for vaccine awareness.

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-Project Spotlight, unicef, covid-19, case study, Indonesia
Facebook ads vs. Malaria: Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households
Facebook ads vs. Malaria: Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households

Facebook ads vs. Malaria: Using Social Media Campaigns to Promote Health-Seeking Behaviors of Households

Upswell supported all aspects of this project, from helping manage the creative team to ad-management. Our team also worked closely with Virtual Labs to implement M&E for the project. Don’t get us started on Virtual Lab, they are fantastic!

The campaign and research study measured the effectiveness of a social media campaign against malaria. Full-scale advertising campaigns were run on Facebook, and outcomes were measured using survey responses from incentivized respondents. Results showed increased use of mosquito nets in certain subgroups and increased preventative behavior for individuals who were shown ads. The study concluded that ad campaigns can change behavior, but advanced targeting may be needed to reach subgroups of interest.

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-case study, advertising, facebook, Malaria, india, Malaria No More
Addressing Anemia Among Women in India: An Informed Intervention Using Facebook Ad Manager
Addressing Anemia Among Women in India: An Informed Intervention Using Facebook Ad Manager

Addressing Anemia Among Women in India: An Informed Intervention Using Facebook Ad Manager

Upswell took the lead on this project and partnered with three in-country organizations to create and deliver the treatment content to our target audience in Northern India. We used rapid feedback from content tested on social media to continually improve the quality and impact of the content and overall campaign.

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-Project Spotlight, BMGF, Bill and Melinda Gates Foundation, facebook, Anemia, case study, Report, IFA, advertising
Building a Global Breastfeeding Movement
Building a Global Breastfeeding Movement

Building a Global Breastfeeding Movement

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to build widespread support for breastfeeding.

Every year, 820,000 children around the globe die avoidable deaths because they are not getting the breast milk they need to thrive.  In fact, only 2 in 5 infants under six months are being breastfed exclusively - as they should be.

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to see if Facebook could help gain widespread support for breastfeeding.

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-1000 days, breast feeding, us, Facebook, case study
Shattering Addition Stigma
Shattering Addition Stigma

Shattering Addition Stigma - A Collaborative Approach

Every year, 820,000 children around the globe die avoidable deaths because they are not getting the breastmilk they need to thrive.  In fact, only 2 in 5 infants under 6 months are being breastfed exclusively - as they should be.

Upswell worked with a powerful cohort of nutrition organizations from 16 countries to see if Facebook could help gain widespread support for breastfeeding.

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-Project Spotlight, case study, Facebook, stigma, advertising
Combatting Zika in Brazil
Combatting Zika in Brazil

Combatting Zika in Brazil

Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. The campaign was the first time Facebook data was ever used to inform a public health campaign. Did we mention the fact that UNICEF has amazing people?! This is one of the most remarkable examples of tapping social media data to improve and protect lives we have ever seen.

In 2015, the Zika virus began to spread widely throughout Latin America. By February 2016, the Brazilian chapter of UNICEF was running fast to build awareness and increase prevention.

With help from Upswell and Facebook, UNICEF used insights from aggregated, anonymized Facebook data to learn about the audience most actively spreading information about Zika. They used this information to create content for the audience.

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-Project Spotlight, case study, unicef, brazil, social listening, zika, facebook