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Upswell worked with Shatterproof and Facebook to help Americans struggling with the impacts of the opioid crisis.
Nearly 9 out of 10 people who need help recovering from addiction never receive treatment. Research has shown that the fear of shame keeps people with addiction from seeking health services.
Shatterproof, Facebook, and Upswell worked together to reduce that shame among Americans affected by the opioid crisis.
More Project Spotlights
On behalf of Facebook, Upswell trained and supported the social media team at the World Health Organization (WHO) in the run-up to World Mental Health Day 2016. Our training focused on creating content people could use to care for the people they love, and on actively managing comments and community. WHO’s team came up with the Black Dog post. No ad money was ever spent on it, and to date it has been viewed more than 100 million times. The content has also had an impact on the lives of many thousands of people living with depression.
Upswell worked with UNICEF and Facebook to help Brazilians protect themselves and their loved ones from Zika. It was the first time Facebook data was used to shape a public health campaign. Much of the credit goes to the team at UNICEF Brazil, and we still count it among the best examples we have seen of social media data used to protect lives.
Upswell supported a data-driven social media campaign, built with 17 local organizations, to reduce COVID-19 vaccine hesitancy among healthcare providers in six Nigerian states. An independent study found that it led to increased vaccination rates in the targeted states.
